Constent is a constant stream of content on your iPhone. Content served to you in order of popularity from other users around the world, local to you or friends of yours. It’s as simple as that. You start to watch the content in order of popularity and if you like it, keep watching it if you don’t swipe it away. Content is video up to 15 seconds and once you have watched it, the content disappears. You can live record and upload your content or upload and trim a video from your iPhone album. Content is king, not celebrity.